Easy Digital Downloads User History 1.6.1

The Easy Digital Downloads User History Add-on sheds light on your customers’ behavior and their journey through your website. It provides valuable insights into customer interactions that can help you understand their browsing patterns and improve your sales process.

Here are some key insights you can gain from the User History add-on:

1. Customer Path Analysis: You can track the exact path a customer followed on your website before making a purchase. This information is essential for understanding the customer’s journey and optimizing your website accordingly.
2. Traffic Sources: Discover how customers found your website. You can identify the top referrers and the search terms customers used to land on your site, assuming search engines didn’t obscure the search queries.
3. Page Popularity: Uncover which pages customers visit most frequently before completing a purchase. This helps you focus on improving those specific pages to enhance conversions.
4. Email Campaign Effectiveness: Evaluate the effectiveness of your email marketing campaigns. By analyzing customer behavior, you can determine how successful your email campaigns are in driving conversions.

Key Features of the Easy Digital Downloads User History Add-on:

• Automatic Tracking: No complex configuration is required. Once activated, the add-on automatically starts tracking customer browsing history as part of their completed purchases.
• View History: You can access customer browsing history by navigating to the order details page, which is available in the Downloads > Payment History section.
• Referrer Information: Understand which websites referred customers to your site before making a purchase. For search engine referrals, you can even see the exact search phrases used.
• Time Spent and Time Elapsed: Gain insights into how much time customers spent on each page before continuing with their purchase. You can also see the total time taken from the start to finish.
• Lifetime Customer Value: Track all transactions completed by the same user and calculate their total spend across all orders.
• Search by Browsing History: Easily find transactions that included specific pages or referrers in the customer’s browsing history.
• Admin Email Notifications: Receive email notifications with tags {browsing_history} and {purchase_history}, making this data readily available to you.

Privacy Note: The add-on uses a single cookie to track the pages a visitor views on your site. It only collects and stores the URLs of pages visited, along with timestamps. No personal or identifying data is gathered, ensuring both your and your customers’ privacy.

In summary, the User History Add-on offers a simple yet effective way to gain valuable insights into customer behavior, ultimately helping you enhance your website’s user experience and drive more conversions.